As summer rolls in, beach towns and coastal spots across the country become a magnet for sun seekers and nature lovers. Among the most sought-after is Byron Bay, long regarded as the ultimate coastal getaway for its sun-drenched beaches, lush rainforests, and retro boutiques. If you’re planning a trip to the iconic summer spot but are concerned about the inevitable crowds that will descend there in summer, it might be time to shift your focus to the more under-the-radar, but equally lovely destinations closer home. Just a stone’s throw from Melbourne, local favourite Apollo Bay offers much of the same coastal charm, with a more relaxed atmosphere, and comparatively affordable accomodation options. If you’re looking for a quieter alternative that’s also easy on the wallet, here’s how to spend the perfect summer day in Apollo Bay.
Things to do in Apollo Bay this summer

While Apollo Bay is a favorite summer spot for locals, it still maintains a laidback atmosphere with plenty to offer all kinds of travelers. Nestled along the glittering Southern Ocean to the south and the lush forests of the Otway Ranges to the north, the town offers a blend of coastal and rainforest experiences, and even a lighthouse, much like Byron. The similarities don’t end there, though.
In summer, nature lovers will be spoilt for choice, and the best things to do around here are completely free. Spend your days on the stunning crescent-shaped local beach, where you can swim, surf, or just soak up the sun by the water, surrounded by rolling green hills. Looking for a refreshing way to cool off? Apollo Bay offers easy access to some of the most stunning emerald waterfalls in the Great Otway National Park.

Take a scenic walk through the park’s dense, ancient rainforest, where you’ll stumble upon crystal-clear streams and scenic trails leading to these wonderful cascades. The park is home to the beautiful Triplet Falls, the impressive 30-meter Hopetoun Falls, and Stevensons Falls, one of the most accessible waterfalls in the Otways. For an offbeat adventure, check out Melba Gully, a dense rainforest that lights up with glow worms when the sun goes down.
Just a short drive from Apollo Bay, the Cape Otway Lighthouse is a must-see historic landmark. Established in 1848, it is the oldest lighthouse on mainland Australia, and is surrounded by stunning views of the turquoise coastline and the Southern Ocean. If you’re feeling extra adventurous, tackle a section of the iconic 110km Great Ocean Walk, widely regarded as one of Australia’s most incredible walks. Stretching from Apollo Bay to the famous Twelve Apostles, the trail treats hikers to postcard-perfect coastal scenery, wild beaches, and native wildlife.
Other ways to enjoy the town

While Apollo Bay‘s natural wonders are hard to beat, the town itself has plenty to offer as well. For a more intimate kind of dolce vita stroll the main street and find a stellar variety of shops, pubs, boutiques, and more ot settle in for a coffee and snack in one of the breezy beachside cafes and restaurants in town. Locally recommended spots include Icaro Cafe for organic coffee and delicious vegetarian bites, Little Crumb Bakery for excellent brekkie rolls and baked goods, and Shelter Cafe for a cosy atmosphere and hearty meals.
Other standout dining spots include Apollo Bay Distillery, known for its delicious handcrafted gins made with local botanicals and woodfired pizza, the Great Ocean Road Brewhouse, a vintage 1800s pub with over 100 craft beers to choose from, and Casalingo, where you can dig into fine Italian cuisine.
For a dose of coastal chic, explore Apollo Bay’s charming boutiques, shops, and galleries. Discover unique homewares and gifts at Murphie & Co., update your wardrobe with stylish finds at Absolute Fashion and Moontide, or grab surf and skate gear at Apollo Bay Surf Shop. While in town, be sure to visit the Apollo Bay Farmers & Makers Market, where you can pick up fresh, local produce, unique handmade treasures, and enjoy hot coffee and food. The seaside destination provides a more relaxed and accessible alternative to Byron Bay, with a variety of accommodation, dining, and activities that won’t break the bank. Read more about Apollo Bay and find accomodation options here.
Planning your trip
Apollo Bay is around a 2.5 to 3-hour drive from Melbourne, making it a perfect getaway for a weekend trip or day excursion. If you’re traveling by car, head along the M1 highway, then follow the Great Ocean Road for stunning ocean views as you approach the town. If you want to save further on fuel costs, public transport options are also available. Catch a V/Line train from Melbourne to Geelong, then transfer to a bus service that takes you directly to Apollo Bay, but be prepared for a longer journey. Plan your travels on Public Transport Victoria.