Daniel Ricciardo is back on home soil—and this time, he’s swapping pit lanes for High Street. The Formula 1 star and Enchanté co-founder is bringing his latest collection, Backyard Grand Prix, to Melbourne this week, celebrating Aussie camaraderie and garage-grown creativity with a four-day pop-up in Windsor.
Opening Wednesday, 4th March, at 250–252 High Street and running through Saturday, 7th March, the store transforms Enchanté’s motorsport-inspired aesthetic into an immersive retail space. It marks Ricciardo’s second local drop after last year’s sellout debut saw fans queue around the block.
“This collection is about remembering why you fell in love with it all in the first place,” Ricciardo said. “Before the lights, before the pressure, it was just mates, a garage, big dreams and having a go. Backyard Grand Prix is that feeling bottled up.”
Unlike most driver merch, Enchanté has carved its own lane—less track-issued, more lifestyle bound. Founded by Ricciardo three years ago, the label blends motorsport nostalgia with elevated design.
Key pieces like the Golden Three Crewneck and Team Rugby nod to an imagined underdog team running on good vibes and elbow grease.
An Immersive Pit Stop In Windsor
Inside the Windsor pop-up, Enchanté doubles down on its distinct sense of humour and design edge. The fit-out merges vintage racing graphics with playful details that feel quintessentially Ricciardo—bright, irreverent and just slightly chaotic in the best way. It’s an ode to Aussie garage culture and a reminder that big dreams often start small.
The brand has already had a busy start to 2026, following collaborations with Ford Racing and a Daytona 500 capsule drop earlier this year.
Behind the scenes, Enchanté has teamed up with Square to power the retail experience—keeping queues moving and checkout smooth when demand inevitably spikes.
Moreover, for those who can’t make it to Windsor, the Backyard Grand Prix collection lands online on Monday, March 10, at their website.
Enchanté Pop-Up Opening Hours
- Saturday, 7 March: 10am – 3pm
- Wednesday, 4 March: 10am – 6pm
- Thursday, 5 March: 10am – 7pm
- Friday, 6 March: 10am – 5pm