Dramatic and dazzling life-size floral installations will soon bloom into existence at Emporium. In this free showcase of local talent, 15 couture mannequins, bursting with holiday blooms, will amaze and inspire as part of Fleurs de Villes NOËL. There will also be a flower-bombed car, a pop-up flower market, contest giveaways and botanical-themed holiday workshops. This festive event will run from Thursday November 10 to Sunday November 20.
Fleurs de Villes
Known as “Floral Disruptors”, Fleurs de Villes presents floral art in unique and accessible ways around the world. Since their launch in 2015, they’ve created over 43 pop-up flower shows in four countries and over 21 cities. And after taking over Melbourne in February, they’re back to spread some holiday cheer.
“We’re delighted to be debuting our festive floral celebration for the first time in the southern hemisphere at Emporium Melbourne,” said Karen Marshall, co-founder of Fleurs de Villes. “Fleurs de Villes NOËL has become a beloved holiday tradition in cities throughout North America, and we look forward to bringing together community partners, local businesses and talented florists to create a magical and enchanting experience to kick-off Melbourne’s holiday season.”
Melbourne is the first stop of the NOËL global tour, with further shows in Seattle, Toronto and Vancouver.
Participating Melbourne florists include:
- Florals by Pemberley of Malmsbury
- Flower Vasette
- Thrive Flowers & Events
- Victoria Whitelaw Beautiful Flowers
- Deco Green Concepts
- Chantelle Hamilton Design
- Judah Rose
- Foxy Evergreen
- Flowers by Nici
- Moonflower Artistry
- Lucy Loves Charlie
- Urban Antidote
This will be a free and self-guided exhibit, so anyone in the public can come in and admire these festive creations. While you’re there, vote for your favourite mannequin, or pick up a bouquet from the pop-up flower market on November 12 and 19.
You can also purchase tickets to take part in some enchanting floral workshops. Make Christmas wreaths, whimsical floral crowns, a Christmas floral tablescape and more!
An additional floral mannequin will also be available to view in the hotel lobby of Sofitel Melbourne on Collins from November 10 to 20.